A woman with long brown hair smiling, crossing her arms, wearing a yellow top and a dark blazer, standing outdoors near a building.

“A REFINED WARDROBE CREATES CONFIDENCE IN EVERY AREA OF LIFE” Jely B

Explore my services

Display of folded knit scarves or sweaters with black duct tape ribbon tags, arranged on a wooden table, with a person partially reaching for the items, in a retail store environment.

Wardrobe Edit

An in-home or online wardrobe edit to create clarity, structure and effortless outfits

  • Review & optimize your wardrobe

  • Create new outfit combinations

  • Identify gaps & define future needs

  • Styling guidance tailored to your lifestyle

CHF 420.- incl. travel costs in Switzerland

Let's work together
Woman shopping for dresses in a boutique store, holding a satin dress on a hanger.

Personal Shopping

Curated, time-efficient shopping tailored to your lifestyle, proportions and real personal style

  • In-store shopping together

  • Pre-selected shopping on your behalf

  • Online shopping

CHF 160.- / hour / minimum 2 hours / CHF 120.- / preparation fee

Let's work together 
From my clients

“Jelena helped me understand what actually suits my body, lifestyle and personality.
For the first time, getting dressed feels effortless, elegant and truly me.”

A woman shopping for clothes, examining yellow and white dresses on a rack in a clothing store.
Woman with long dark hair wearing a black blazer shopping for dresses at a boutique store. The store has warm lighting and wooden shelving with folded clothes and decorative vases in the background.
A woman with long wavy brown hair shopping for clothing in a store, looking at white and beige dresses on a rack.
A woman with dark wavy hair wearing a dark blazer, shopping for dresses on a clothing rack in a store in Zurich.

Meet some clients

  • Head of Diversity, Equity & Inclusion at UBS

    I have know Jelena for over 20 years and have always admired her sense of style. When I sought her advice on my professional wardrobe, she helped me create a look that was feminine, elegant, and perfectly aligned with my role as a senior leader in the financial sector.

    Her recommendations were thoughtfully tailored to my body shape, skin tone, and professional image, and her eye for detail - from clothing to accessories - made all the difference. She has a remarkable ability to transform pieces into effortlessly polished and sophisticated looks.

    I highly recommend her fashion styling and advisory services to anyone looking to elevate their personal or professional style with confidence and elegance.

  • Attorney at Law at SWICA

    Before working with Jelena, I had a wardrobe full of clothes but still felt like I had nothing to wear.
    She immediately understood what works for my body shape, lifestyle and professional image as a lawyer.

    Everything now feels more elegant, feminine and put together, while still practical for my everyday life. Shopping became easier, and getting dressed in the morning no longer feels overwhelming.

    What I appreciated most was her eye for detail and her ability to create polished outfits without making them feel overdone.

  • Head of Customer Excellence at Allianz Suisse

    Working with Jelena completely changed the way I look at my wardrobe. She immediately understood which colours, cuts and silhouettes suit me best, and that made such a difference. Together, we explored styles I would have never chosen myself before, but ended up loving. What I appreciated most was how she showed me how to create so many combinations from just a few well-chosen pieces. We created looks for the office, everyday life and private occasions, and my wardrobe now feels much more refined, versatile and truly aligned with me.

A professional woman with dark curly hair, wearing pearl earrings and a white blazer, smiling against a plain white background.
A confident woman with long brown hair, dressed in a black blazer and white shirt, standing outside with her arms crossed near a modern glass building.
A woman with blonde hair, wearing glasses and a dark button-up shirt, smiling in front of a plain white background.